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November 15, 2011 | Posted by | No Comments

Round and Round

Image: TwentyTwoWords.com

It’s hard to say much more than “Wow!” while watching the video below from Faber Castell:

It’s also a pretty good example of the power viral video advertising, but given that it was created by an art supply company, it’s a whole lot less lamentable than some of the hair brained stuff on the internet these days.

Personally, I’m just enjoying being in awe of the talent involved. I’ve always heard artists say things like, “I just find the art within the medium” – especially sculptors – but in this case, it seems pretty literal. Vermeer’s Girl With a Pearl Earring slowly appears here, almost as if she had been there all along, but came out to take a peek at the artist, Chan Hwee Chong.

Vermeer's original painting, Girl with a Pearl...

Vermeer's "Girl With a Pearl Earring" image via Wikipedia

The stills above indicate that Chong was also able to replicate the Mona Lisa in the same single line spiral fashion. How one arrives at the conclusion that such things are possible, I don’t know. The detail and accuracy are uncanny. Of course, they could have made it a bit more unforgettable by setting the clip to Ratt‘s epic 1984 hair band jam “Round and Round” – but that might also have been terrible.

Nice work to Faber Castell for creating a fun ad with an artistic engine. If this doesn’t make you want to buy their pens, I’m not sure what will!

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