How are you feeling?
Scroll down and look at this orange painting:
OK…now how are you feeling?
You know your own emotion when you see a piece of art – you know how it makes you feel. This reaction is due in part to individual variables such as personal association and experience as well as culture. Although artistic response is uniquely your own, consistent similarities have been found from person to person in how colour affects emotions.
There is a direct connection between the brain and the body, and reactions to color take place independently of thought or deliberation. – Faber Birren
Research results have been utilized in numerous fields, from education (to determine which colors to paint specific areas of a school to promote learning in one area and relaxation in another), to finance (banks are traditionally grey and blue to inspire security and strength), to marketing and health (more on this in a future post).
Maybe you want a certain room in your home to have a particular feeling? Apparently 34% fewer people jumped off of the Blackfriars Bridge in London after it was painted green from black.
Or, perhaps you are looking for a gift that reflects the personality of the person you are giving it to.
Try this: browse the Zatista original art collections by color. Look through the viewfinder of color for this particular moment and see what you discover.
Color obviously affects the artist as deeply as the viewer.
Color is my daylong obsession, joy and torment. – Claude Monet
- Artist Glimpse – April Henderlong (zatista.com)
- Shadow Play in Art (zatista.com)
- Case Closed – Art Still Missing in Pebble Beach (zatista.com)