Intent on supporting artists and their art, an initiative called Crusade for Art has a mission to bring about a new interest and appreciation for art in regular Joes… and Bobs, or Sues. The Crusade for Art aims to ignite a passion – creating new art lovers, collectors and patrons. It is all about creating a discussion around art and connecting lovers with creators.
Founded by Jennifer Schwartz, Crusade for Art is currently on the road, probably (hopefully) rocking some Dobie Gray, driving across the US-of-A in a 1977 VW bus, by the name of Lady Blue.
Much like Zatista, the Crusade stresses buying original artwork, and representing the photographers creating that art. Essentially, Lady Blue herself will pull into a bustling, and of course artistic metropolis, will set up a pop-up event showcasing local and national photographers and their works. The catch is, the photographs are not for sale. Participants and passersby are encouraged to peruse the works and choose the work that gives them that love-love-triple-love feeling. Then they can engage in activities, and even get a chance to speak with the particular artist before taking the artwork home with them.
The tour breaks down the stigma of art collecting and gallery hunting, and creates a space for artists to connect with the future aficionados in their own area.
Check out if Lady Blue will be setting up near you:
Los Angeles, CA – April 6
San Francisco, CA – April 13
Portland, OR – April 17
Seattle, WA – May 1
Chicago, IL – May 24
Cleveland, OH – May 26
New York, NY – June 2
Washington, DC – June 5
Richmond, VA – June 9